Design and concept development for the activation of the Basket 3x3 event (half-size basketball) in communities, which are the birthplace of many professional basketball athletes. This impactful project provided low-income communities with access to sports, leisure facilities, and art, while also offering Nextel a valuable opportunity to engage in meaningful conversations with its target audience.
Nextel combined its provocative new brand positioning with street culture, graffiti, rap and of course street basketball. Using the community's own assets to deliver a sense of belonging and empathy for users.
Creating dynamic, aesthetically interesting and shareable content for this new target.
Role: Creative Art Directior - Designer
Credits: Agency - DDB CD - Aldo Fabrini, Adriano Abdalla CW/ Social - Natália Moreno
This shooting and animation are part of the winning presentation to the Audi-Volkswagen pitch by the Omnicom Group.
The pitch involved multiple agencies and sectors within the group, and the CGI team's challenge was to showcase a variety of applications for the cars, targeting different audiences and moods while maintaining high-end quality.
My role was creating the car in a cosmopolitan environment at the golden hour and producing a 360-degree animation.
Role: Concept - texturing - lighting - render - colour grading
Pipeline: Blender - Unreal Engine
Credits: RAPP - UK/Ominicom Group
This shooting and animation are part of the winning presentation to the Audi-Volkswagen pitch by the Omnicom Group.
The pitch involved multiple agencies and sectors within the group, and the CGI team's challenge was to showcase a variety of applications for the cars, targeting different audiences and moods while maintaining high-end quality.
My role was creating the car in a cosmopolitan environment at the golden hour and producing a 360-degree animation.
Role: Concept - texturing - lighting - render - colour grading
Pipeline: Blender - Unreal Engine
Credits: RAPP - UK/Ominicom Group
This shooting and animation are part of the winning presentation to the Audi-Volkswagen pitch by the Omnicom Group.
The pitch involved multiple agencies and sectors within the group, and the CGI team's challenge was to showcase a variety of applications for the cars, targeting different audiences and moods while maintaining high-end quality.
My role was creating the car in a cosmopolitan environment at the golden hour and producing a 360-degree animation.
Role: Concept - texturing - lighting - render - colour grading
Pipeline: Blender - Unreal Engine
Credits: RAPP - UK/Ominicom Group


