AUDI//GOLDEN HOUR
Real-Time
Automotive Visualization
Created for a winning pitch by Omnicom Group to Audi-Volkswagen, these shots
and animations capture the bold elegance of the Q8 e-tron against a refined New York Cityscape.
The concept explores how lighting, setting, and tone can elevate the perception
of a modern electric SUV, portraying it as both a technological statement and a lifestyle object.
Set during golden hour in a cosmopolitan environment, evoking confidence, calm, and precision.
My role was to define and execute the visual direction of the sequence, crafting the environment, developing the look, and implementing cinematic lighting to ensure both realism and emotional resonance. And demonstrates the potential of real-time tools for high-end automotive storytelling.
Role: Concept - texturing - lighting - render - colour grading
Pipeline: Blender - Unreal Engine
Credits: RAPP - UK/Ominicom Group
Audi-Volks
Omnicom
Pitch
Real-Time
Automotive Visualization
This shooting and animation are part of the winning presentation to the Audi-Volkswagen pitch by the Omnicom Group.
The pitch involved multiple agencies and sectors within the group, and the CGI team's challenge was to showcase a variety of applications for the cars, targeting different audiences and moods while maintaining high-end quality.
My role was creating the car in a cosmopolitan environment at the golden hour and producing a 360-degree animation.
Role: Concept - texturing - lighting - render - colour grading
Pipeline: Blender - Unreal Engine
Credits: RAPP - UK/Ominicom Group
Audi-Volks
Omnicom
Pitch
Real-Time
Automotive Visualization
This shooting and animation are part of the winning presentation to the Audi-Volkswagen pitch by the Omnicom Group.
The pitch involved multiple agencies and sectors within the group, and the CGI team's challenge was to showcase a variety of applications for the cars, targeting different audiences and moods while maintaining high-end quality.
My role was creating the car in a cosmopolitan environment at the golden hour and producing a 360-degree animation.
Role: Concept - texturing - lighting - render - colour grading
Pipeline: Blender - Unreal Engine
Credits: RAPP - UK/Ominicom Group
Audi-Volks Omnicom Pitch
Real-Time
Automotive Visualization
This shooting and animation are part of the winning presentation to the Audi-Volkswagen pitch by the Omnicom Group.
The pitch involved multiple agencies and sectors within the group, and the CGI team's challenge was to showcase a variety of applications for the cars, targeting different audiences and moods while maintaining high-end quality.
My role was creating the car in a cosmopolitan environment at the golden hour and producing a 360-degree animation.
Role: Concept - texturing - lighting - render - colour grading
Pipeline: Blender - Unreal Engine
Credits: RAPP - UK/Ominicom Group
