LEROY MERLIN//REAL HOME

Integrated

Real Home (annual campaign): 12 films and 18 key visuals, expanded into hundreds of media assets across multiple platforms. The core objective of this extended retail campaign was to create a strong, cohesive brand identity capable of performing consistently across all media channels, while conveying the central idea of real moments, real people, and a real home.

Role: Creative Art Director
Credits:  Agency - DDB CD - Cassio Moron, Adriano Abdala   Creatives - Nelson costa, Thiago Bocatto, Leonardo Martinelli, AndrĂ© Kovakloff, Wagner Fragata, Thiago Nori Production - Vetor Filmes

Audi-Volks
Omnicom
Pitch

Real-Time
Automotive Visualization

This shooting and animation are part of the winning presentation to the Audi-Volkswagen pitch by the Omnicom Group.

The pitch involved multiple agencies and sectors within the group, and the CGI team's challenge was to showcase a variety of applications for the cars, targeting different audiences and moods while maintaining high-end quality.

My role was creating the car in a cosmopolitan environment at the golden hour and producing a 360-degree animation.

Role: Concept - texturing - lighting - render - colour grading
Pipeline: Blender - Unreal Engine
Credits: RAPP - UK/Ominicom Group

Audi-Volks
Omnicom
Pitch

Real-Time
Automotive Visualization

This shooting and animation are part of the winning presentation to the Audi-Volkswagen pitch by the Omnicom Group.

The pitch involved multiple agencies and sectors within the group, and the CGI team's challenge was to showcase a variety of applications for the cars, targeting different audiences and moods while maintaining high-end quality.

My role was creating the car in a cosmopolitan environment at the golden hour and producing a 360-degree animation.

Role: Concept - texturing - lighting - render - colour grading
Pipeline: Blender - Unreal Engine
Credits: RAPP - UK/Ominicom Group

Audi-Volks Omnicom Pitch

Real-Time
Automotive Visualization

This shooting and animation are part of the winning presentation to the Audi-Volkswagen pitch by the Omnicom Group.

The pitch involved multiple agencies and sectors within the group, and the CGI team's challenge was to showcase a variety of applications for the cars, targeting different audiences and moods while maintaining high-end quality.

My role was creating the car in a cosmopolitan environment at the golden hour and producing a 360-degree animation.

Role: Concept - texturing - lighting - render - colour grading
Pipeline: Blender - Unreal Engine
Credits: RAPP - UK/Ominicom Group

                             EN:decorate your home festival                                  EN: winter special                                 EN: festival build and sustain                                        EN: kitchen special

EN:decorate your home festival                      EN: winter special
EN: festival build and sustain                           EN: kitchen special

Logos

A simple and adaptable branding - Adaptability is essential to maintaining consistent branding for a company like Leroy Merlin, which operates across a wide range of media.
With that in mind, we pursued the simplest possible system to highlight titles and create cohesion across the thousands of assets produced throughout the year.

A simple and adaptable branding - Adaptability is essential to maintaining consistent branding for a company
like Leroy Merlin, which operates
across a wide range of media.
With that in mind, we pursued the
simplest possible system to highlight titles and create cohesion across
the thousands of assets produced throughout the year.

colour_pallete
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mockup
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