MERCEDES-BENZ//AURORA

Real-Time
Automotive Vizualization

As a second round of the EQE campaign, we reimagined the brand’s celestial narrative in a more grounded and compliant setting. The creative challenge was to preserve the ethereal mood and premium feel of the Northern Lights theme, while adapting it to meet the legal requirements of multiple markets.

We designed a custom HDRI and built the full 3D environment from scratch, balancing cinematic atmosphere with functional realism. The visual identity needed to align with the emotional resonance of the original campaign, yet work seamlessly within the constraints of the Unreal Car Configurator (v4.27), ensuring flexibility across platforms and regions.

Role: Concept - texturing - lighting - render - colour grading
Pipeline: Blender - Unreal Engine
Credits: RAPP - UK/ Team-X

Mercedes-Benz Stage

Real-Time
Automotive Visualization

The challenge for this job was creating an environment that evoked the grandeur of classic large theatres and arenas while incorporating the modernity associated with Mercedes-Benz cars.

Additionally, these environments must be adaptable for use in the Unreal Car Configurator (version 4.27) across different markets and formats.

Role: Concept - texturing - lighting - render - colour grading
Pipeline: Blender - Unreal Engine
Credits: RAPP - UK/ Antoni - Berlin

Mercedes-Benz Stage

Real-Time
Automotive Visualization

The challenge for this job was creating an environment that evoked the grandeur of classic large theatres and arenas while incorporating the modernity associated with Mercedes-Benz cars.

Additionally, these environments must be adaptable for use in the Unreal Car Configurator (version 4.27) across different markets and formats.

Role: Concept - texturing - lighting - render - colour grading
Pipeline: Blender - Unreal Engine
Credits: RAPP - UK/ Antoni - Berlin

Mercedes-Benz Stage

Real-Time
Automotive Visualization

The challenge for this job was creating an environment that evoked the grandeur of classic large theatres and arenas while incorporating the modernity associated with Mercedes-Benz cars.

Additionally, these environments must be adaptable for use in the Unreal Car Configurator (version 4.27) across different markets and formats.

Role: Concept - texturing - lighting - render - colour grading
Pipeline: Blender - Unreal Engine
Credits: RAPP - UK/ Antoni - Berlin