MERCEDES-BENZ//R&D

Sculpting Through Light.

This project was an exploration of how lighting and bold colour palettes can reframe the visual language of Mercedes-Benz for this campaign. The brief called for a fresh, modern approach to presenting the brand’s new Look and Feel - moving away from traditional showroom aesthetics and into something more experimental and emotionally engaging.

We developed a series of lighting scenarios using gradient lights and contrasting tones to amplify the elegance and confidence of the forms. Each angle and palette was curated to balance sophistication with
a bold visual punch.

Role: Concept - texturing - lighting - render - colour grading
Pipeline: Blender - Unreal Engine
Credits: RAPP - UK/ Team-X