Mercedes-Benz R&D

Sculpting Through Light.

This project was an exploration of how bold lighting and nuanced color palettes can reframe the visual language of Mercedes-Benz. The brief called for a fresh, modern approach to presenting the brand’s design identity — moving away from traditional showroom aesthetics and into something more experimental and emotionally engaging.

We developed a series of lighting scenarios using gradient washes and contrasting tones to amplify the elegance and confidence of the forms. Each angle and palette was curated to balance sophistication with a bold visual punch, aligning with the brand’s progressive design philosophy.

Role: Concept - texturing - lighting - render - colour grading
Pipeline: Blender - Unreal Engine
Credits: RAPP - UK/ Team-X