MERCEDES-BENZ//STAGE
Real-Time
Automotive Vizualization
This project set out to merge the architectural drama of grand theatres and arenas with the forward-thinking design language of Mercedes-Benz. The aim was to create a stage-like environment that not only celebrated the vehicle as a centrepiece but also resonated with the brand’s sense of luxury, performance, and innovation.
We designed modular, high-impact scenes that could scale across multiple markets and formats within the Unreal Engine Car Configurator (v4.27), ensuring both adaptability and visual consistency. The lighting, textures, and spatial rhythm were crafted to evoke a sense of prestige while staying rooted in modern real-time rendering practices.
Role: Concept - texturing - lighting - render - colour grading
Pipeline: Blender - Unreal Engine
Credits: RAPP - UK/ Antoni - Berlin
Mercedes-Benz Stage
Real-Time
Automotive Visualization
The challenge for this job was creating an environment that evoked the grandeur of classic large theatres and arenas while incorporating the modernity associated with Mercedes-Benz cars.
Additionally, these environments must be adaptable for use in the Unreal Car Configurator (version 4.27) across different markets and formats.
Role: Concept - texturing - lighting - render - colour grading
Pipeline: Blender - Unreal Engine
Credits: RAPP - UK/ Antoni - Berlin
Mercedes-Benz Stage
Real-Time
Automotive Visualization
The challenge for this job was creating an environment that evoked the grandeur of classic large theatres and arenas while incorporating the modernity associated with Mercedes-Benz cars.
Additionally, these environments must be adaptable for use in the Unreal Car Configurator (version 4.27) across different markets and formats.
Role: Concept - texturing - lighting - render - colour grading
Pipeline: Blender - Unreal Engine
Credits: RAPP - UK/ Antoni - Berlin
Mercedes-Benz Stage
Real-Time
Automotive Visualization
The challenge for this job was creating an environment that evoked the grandeur of classic large theatres and arenas while incorporating the modernity associated with Mercedes-Benz cars.
Additionally, these environments must be adaptable for use in the Unreal Car Configurator (version 4.27) across different markets and formats.
Role: Concept - texturing - lighting - render - colour grading
Pipeline: Blender - Unreal Engine
Credits: RAPP - UK/ Antoni - Berlin
